Hotel Sales Executive

Contract Type - Permanent
39 hours per week

Employment Type - Full Time

The Thistle Trafalgar Square Hotel is located on a quiet side street right in the heart of London's West End. All 108 bedrooms at this four-star hotel have been recently refurbished and offer a great standard of comfort and style. In addition, the Royal Trafalgar has a ground floor restaurant which also benefits from a terrace so you can experience al fresco dining in the centre of London.

The Role

The role of the Hotel Sales Executive will be to support the Director of Sales to drive incremental revenue into their base hotel, with a constant eye on referral opportunities.

The Sales Executive role will have the responsibility for sourcing new leads for conversion into lucrative accounts and will also be responsible for managing a small portfolio of local accounts with a view to driving volume and incremental spend through M&E and F&B opportunities


Key aspects of the role:

  • The sourcing of new leads via various means to support the business objectives of the hotel
  • Support the Regional Director of Sales to deliver incremental revenue into the targeted market segments
  • Consistently deliver on agreed weekly target activities and demonstrate results from the activity
  • Work with the existing local client base to identify other revenue opportunities, i.e. M&E
  • Support the F&B team by driving Christmas party bookings through our existing and new client base
  • To identify innovative ways to drive new sales leads with a structured follow up plan
  • Understand competitors business through site visits and Hotelligence reporting and utilise this information to drive sales activities
  • Utilise to enrich client specific data to build a deep understanding of the accounts, the opportunities that exist and to share key information with the hotels
  • To completely understand the brand you are working within and feel confident presenting to internal and external customers
  • Support the central sales team at trade shows, familiarisation trips and events
  • Passionate about learning and developing your own skills and understanding of the industry
  • Expectation of developing opportunities for other hotels within the group

What we look for

Key measures

  • RGI target shift
  • Delivery of targeted new business revenue
  • The revenue growth of existing local corporate accounts through incremental business
  • 100% compliance on delivering deadlines for RFP submissions and wish, want, walk document


  • Demonstrates innovative ideas to build new business
  • Target driven and works well under pressure
  • Is organised and diligent with a passion for seeing tasks through to business delivery
  • Can work collaboratively across the hotels and central teams
  • Adaptable to different markets & segments

Sounds like you? Please send us our CV

What's in it for you?

  • 20 days holiday plus 8 Bank Holidays
  • Discounted rates on hotel rooms, food and drink across the glh group
  • Interest free season ticket loans (conditions apply)
  • Access to a 24/7 Employee Assistance Program
  • Long Service Awards
  • Pension and Healthcare Schemes
  • Generous recommend a friend scheme
  • Access to discounts and cashback through a huge range of retailers and service providers via our online benefits portal
  • Wonderful Person of the month scheme with cash prizes
  • Childcare vouchers
  • Staff refreshments on shift